Stromnetz Berlin GmbH: Project Marketing: "O365 Pick-me-up"

To shape communication Kommunikation, to encourage acceptance and to show possibilities
Energy provider
Project Duration
9 months
Assecor Services
  • Academy
  • Digital Workplace

A modern software environment is useless without the necessary user knowledge. For the optimal use of the digital workplace of Stromnetz Berlin GmbH, an informed handling of new functions, tools and communication channels is important. The 1400 employees of the roll-out guided by Assecor were able to acquire a first relevant media competence and get to know Microsoft Office 365 through short presentations and the corresponding training portal.

The SNB's "Digital workplace" project consisted of a total of three sub-projects:

  1. The roll-out of Office 365
  2. Project Marketing: "O365 Pick-me-up"
  3. Communication and training concept for the roll-out

Project Marketing: "O365 Pick-me-up"


For a successful digitalization, it is important to bring employees up to date with relevant knowledge, practical information, competence transfer and know-how. The challenge is to prepare employees for the roll-out of Office 365 in as targeted a manner as possible. In the vision of the digital workplace, people can communicate with each other regardless of location and with sophisticated identity and role management. In reality, however, people have very different prerequisites when they use technical means. To this end, Assecor employees should give short presentations on individual topics relating to services of the Microsoft Office 365 environment on request and in consultation with the customer. Besides the knowledge transfer, the goal was to prepare the employees for the roll-out of O365. This included reducing resistance to the use of the new digital workstation, ensuring employee support, creating understanding for the project goals and being able to identify with the project. This should take place within the in-house regular lecture series "DigiHours" on digital topics.


Together with Assecor, the SNB drew up a roadmap for project marketing. Training sessions and presentations were to pave the way for the extensive roll-out of Microsoft Office 365. The goal was to bring inexperienced and technically affine employees to the project in 30-minute short presentations with workshop character on the possibilities of Office 365: The O365-Pick-Me-Up.

Assecor presented central aspects of the new digital workplace with O365 at DigiHours in accordance with a jointly developed editorial plan. The goal was to show the possibilities of Office 365 and to inspire the employees for the new software environment.

Assecor gave short presentations on various Microsoft products such as SharePoint Online, OneDrive 4 Business, OneNote or Skype 4 Business. In addition to the training, Assecor created "One-Pager", an orientation guide for users that can only be one page long. The training material was uploaded to SharePoint Online in a digital training portal designed and implemented by Assecor together with the SNB and made available centrally for future training courses. The training portal contains not only the one-pagers, but also other presentation material from the DigiHours, an events calendar and news source.

Assecor has always been a helpful partner: How to proceed? It was important to have an open and sometimes controversial dialogue with Assecor consultants.
Peter Fürstenberg, Stromnetz Berlin GmbH


  • Increased acceptance of the new software environment among the employees through first getting to know each other
  • Reduces hurdles as specifically as possible
  • Understanding the project objectives by demonstrating the possibilities of O365
  • Media literacy and demonstration of the possibilities of the digital workplace through a panoramic view of O365
  • OnePager and Quick Tips for presented applications